Discover Sweden with a Smile

At Sweden 101, author Eric Lilja believes that understanding a new culture should be enjoyable, practical and lighthearted. Eric is a teacher with academic studies in philosophy, religion and geography—subjects that have shaped his curiosity about people, cultures and the unwritten rules of everyday life.

Drawing on his experience as an educator, Eric makes Swedish customs clear and accessible without losing their humour. His Sweden 101 books invite expats, visitors and curious readers to explore everything from fika and queuing to lagom, silence and personal space.

Discover Sweden one unwritten rule—and one laugh—at a time.

MEET THE CREATOR BEHIND SWEDEN 101

Meet Eric Lilja—the teacher and author turning Swedish culture, customs and unwritten rules into practical guides with a distinctly Swedish sense of humour.

Eric Lilja

Eric Lilja is a teacher, author and creator of Sweden 101, a series of practical and humorous guides to Swedish culture, language and everyday life. With studies in philosophy, religion and geography, he combines an educator’s clarity with a broad interest in how people, traditions and societies work. His books help international visitors understand everything from restaurant etiquette and fika to tipping and Sweden’s unwritten social rules.